AS Media Studies: Evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

I highlighted particular features and conventions and analysed them, to highlight the effects and the representations of particular social group. I used a table to show how it represents particular social groups and the effects. I completed this for my front cover, contents page and double page spread, to show how they all represent particular social groups.

I also set up an interview about how my magazine represents particular social groups. I interviewed a female about my magazine and her thoughts. She expressed what she thought was effective and what could be improved and also discussed the impacts of having a female rock magazine.

Transcript of Interview

C: Do you listen to Rock music?

M: Yes, quite often.

C:What do you think of my magazine?

M: It looks professional and realistic.

C: What do you think of my photographs?

M: I think the photographs represent Rock artists well.

C: Is there anything you would change about the layout on any of the pages?

M: I would make all the photographs black and white.

C: Do you think £2.99 is an appropriate price for a monthly magazine?

M: Yes because it is affordable.

C: Do you think red, white, grey and black is an effective colour scheme?

M: Yes because they are common colours in Rock.

C: Do you think it is clear that my magazine is aimed at dominantly females?

M: Yes because the photographs are of females

C: Do you think it is a good idea to have a Rock magazine aimed at females in particular?

M: Yes because Rock is usually aimed at males.

What kind of media institution might distribute your media product and why?

I created a go animate video of a conversation about the type of media institution that would distribute my media product. I decided on Hearst magazine as this seemed the most suitable and I also researched into Hearst magazines and found the below information on the website. There is a space in the market of magazines for a Rock magazine aimed dominantly at women. As Hearst magazines has a a large female audience and no music magazines, I thought it would be appropriate to suggest that this would be the type of media institution that would distribute my music magazine. Hearst magazines UK also have a large audience already, therefore the audience of this existing magazines would be more likely to buy Fury, if they like one of Hearst's existing magazines.

Media Institution

Connie Wray

GoAnimate

Who would be the audience for your media product?

I created typical members of my target audience and annotated them with descriptions of there personality. I created one for males and females, as my magazine is effectively suitable for the reading of both genders.

Below is the questionnaire I asked 10 people, with the ten questions and their answers. This is before I transformed the tally into representations of the answers and analysed my findings. I recorded a tally of the answers in my notebook, then progressed and developed them into representations. Using graphs, pie charts, images and tables. I also created a summary at the end, to show what type of audience my magazine would be aimed at.

This is the audience profile I created for my Rock music magazine, this explains what the audience would be like and what type of lifestyle they would follow. It also shows how my audience is dominantly female and the mean age is 22, which fits in with my target audience of 18-26.

How did you attract and address your audience?

I found 10 different people to fill in the below questionnaire what I created. I created ten questions with various different answers, which would help discover who the audience of my magazine would be, what age they were, what their personality was like, what their physical appearance is like and what hobbies they like, etc...